Resolutions, Global Donations, Giving Tuesday and other fundraising news

Resolutions, Global Donations, Giving Tuesday and other fundraising news

Felicity Spencer-Smith | 16 January 2020

Felicity Spencer-Smith, Senior External Affairs Officer, gives the low-down on the latest news updates in the fundraising world, including new years’ resolutions, a new Government – and asks for your thoughts on fundraising and direct marketing.

  • New year, new resolutions

2020 got off to a fantastic start with number of charity sector leaders recognised in the New Year Honours List, which was published by the Cabinet Office on 27 December 2019.

This January we’re talking about our New Year resolution themed social media campaign and have kicked off with own commitment to improve diversity in the charity sector. Peter Lewis said in a blog “The lack of diversity in the profession is a systemic weakness that is acting as a severe brake on our ability to raise funds. We are currently missing out on a huge range of talent that can help us think and fundraise better.”

Read it in full here and use the #FundraisingResolution hashtag to let the sector know what your resolutions for 2020 are.

  • New consultation on GDPR and direct marketing

The Information Commissioner’s Office (ICO) has published draft guidance to help charities comply with regulation around their use of data in direct marketing. Daniel Fluskey, Head of Policy and External Affairs, has written a blog about why the consultation and proposed changes are important for fundraisers.

There are also two other consultations on society lotteries: the first is from the ASA proposing to change regulations on featuring under-25s in lottery advertising, and the second is from the Gambling Commission proposing requiring licensees to follow certain guidance on the info they need to make clear and available to consumers.

If you have any points you need to share with us, on any of these consultations, please email us on

  • Updating our complaints process

In early December we further strengthened our support by setting up an additional resource: a helpline for complainants seeking confidential support and advice in understanding how their complaint will be handled.

Tell Jane, the HR consultancy that enhances workplace culture, now provides support for confidential queries. Fundraisers are encouraged to come forward to raise complaints directly to the IoF, or alternatively they can use the Tell Jane helpline to log confidential complaints or seek confidential advice. Contact Tell Jane on the free phone helpline: 0800 689 0843

  • UK fifth most generous country globally

Ireland is the most generous country worldwide on GoFundMe, based on donations per capita, followed by the United States, Australia, Canada, and the UK in fifth place, according to the platform’s annual Year in Giving report.

The UK also ranks as the second most generous country in Europe behind Ireland, with Edinburgh the most generous city in Britain, followed by Cambridge, Bath, Norwich and Bristol.

  • And recording breaking news from Giving Tuesday 2019

Just over £14m was donated through Visa’s payment platform on Giving Tuesday, the organisers announced last month. This equates to nearly £10,000 a minute, which is 48 per cent rise in donations compared to an ordinary Tuesday. In 2015 Visa donations amounted to £6,250 per minute.

 Felicity Spencer-Smith is Senior External Affairs Officer at the Institute of Fundraising

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