Staff picks: Some of our favourite fundraising campaigns from 2018

Staff picks: Some of our favourite fundraising campaigns from 2018

Felicity Spencer-Smith | 20 December 2018

The IoF team share their personal favourites from the year.

What makes a truly excellent fundraising campaign? A story that captures supporters’ attention and imagination and connects them with a cause that matters to them. There have been so many great examples of this over the year - we’ve showcased them at our conferences, National Fundraising Awards and Scotland Fundraising Awards – but here’s a chance for our staff members to pick out a few campaigns that stood out to them when they were out and about across the UK.

Here’s five of our favourite campaigns:

ONE KNIT WONDER, the Wallich

The Wallich, the homelessness charity based in Cardiff, worked with John Lewis to come up with a practical and creative way to raise awareness of the issue, raise money for the Wallich and show that John Lewis cares about homelessness.

The One Knit Wonder is a stocking filler that shares the gift of knitting at Christmas time. The campaign included a competition supplied by John Lewis that gave the charity an opportunity to contact new supporters and recipients of the kit to share the great work of the charity.

Alison Pritchard, Project Coordinator of the IoF Cymru project and avid crocheter, said that the One Knit Wonder campaign really stood out to her.

"It ticks so many boxes; it has a great ROI for the Wallich thanks to the additional pro bono support from the manufacturers, plus the gift of a new skill really stands out in this time of mass consumption (and I have taken up crochet myself in the last few years so it really does appeal). It raises awareness of homelessness as well as creating a product that can be donated back to the charity and directly benefit the people they are working with. Win-win!

HUMAN SEARCH ENGINE, Remember A Charity Week

In August this year 200 charities came together to launch Human, the world’s first charity-powered search engine. Visitors to Human will be able to find answers to questions that Google simply can’t tackle – like “How can we cure the deadliest common cancers?”

Ceri Edwards, Director of Engagement and External Affairs, said: “This was a great campaign that not only championed the work of the charities within the consortium but also gave each one of them the opportunity to promote their own unique legacy fundraising campaign during Remember A Charity Week. It’s a clever way of showcasing legacy giving while linking to gifts in wills at the same time. And it was all done through the telling of charming, heart-felt stories that made a clear link between the causes people care about and their legacy giving.”

HONOURS BOARDS, St. Albans Museum and Gallery

Rose Bellolio, RAISE: Arts, Culture and Heritage programme coordinator, said this campaign was a perfect example of the local community getting together to make something happen. The campaign idea is based on traditional honour boards – but with a twist!

The basement of the museum was originally used as prison cells and prisoners would graffiti their names on the walls and panelling. The campaign idea was to etch donor’s names graffiti-style into oak panels to mimic the prisoners’ graffiti. It’s a brilliant idea to encourage high-value donations from the local community, plus give locals a beautiful and permanent tribute to their connection to the museum. They’re on track to hit their target of £400k!

Honour Board

Honours Board in St Albans Museum and Gallery

SHARE THE CUDDLE, Strathcarron Hospice

Strathcarron Hospice in Denny Scotland launched a campaign to raise funds for a permanent Cuddle Bed after trialling it with families at the hospice. The specialist bed is adapted to allow patients to sleep next to, or cuddle up to loved ones. Thanks to their generous supporters, the target of £10,500 was reached in just a month!

Danielle Griffin, Administrative Officer at IoF Scotland, chose this after it really struck a chord with her when they were shortlisted for an Individual Giving Award at the Scottish Fundraising Awards this summer.

“A cuddle is something that we all take for granted and it is such a simple concept to have a Cuddle Bed to allow family members to share a cuddle in such an emotional time. The #sharethecuddle social media campaign was really effective in getting new donors too.”


Wendy Maitland, Events Programme Manager, has been singing the praises of this Scope campaign for months now. Scope created a really innovative and fun campaign to encourage children to learn about and practice mindfulness to build their resilience and life skills. 

“This campaign stood out to me because it attracted a new generation of regular givers, the parents, and devised a brilliant supporter journey for new donors to ensure they would remain loyal to the charity.”

Think we’ve missed any? Of course we have! If you want to give praise to an inspiring fundraising campaign this year, let us know by tweeting us at @IoFtweets.

Felicity Spencer-Smith, External Affairs Officer at the IoF.

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