Marketing automation is a simple tool that significantly improves the way brands (charitable or commercial) engage with their customers, supporters, staff, and in essence, all other internal and external stakeholders.
On average, a non-profit organisation will undergo the process of re-evaluating its CRM solution every 5 years, and start shopping around to see if there is a newer, better or more viable alternative.
As the end of the year approaches and the giving season ramps up, donors find themselves giving more to their favourite charities.
John Bird, managing director at Blackbaud Europe, explores how technology is innovating the Peer-to-Peer supporter journey.
Whether it’s baking a cake, running a marathon, climbing a mountain, dressing up in a particular style or doing something completely off-the-wall, participating in an event to raise money for charity provides a unique opportunity for everyone to be a fundraiser.
With TV being a popular medium for marketing, it’s important that marketers understand it and are not misguided by misconceptions in their TV campaigns.
The last 10 years have been a whirlwind of technological advances that have changed the way we think about fundraising — almost on a daily basis!
Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?
It’s time to sharpen your pitchforks and add oil to your torches! This heretic actually questions whether there is such a construct as a supporter/donor journey at the moment or whether it is a concept brought to life by some snake oil selling consultancy?