Keep Wales Tidy have become the first charity to develop a new fundraising strategy as part of IoF Cymru's Fundraising Health Check and Executive Coaching project.
A fundraising strategy is one of several planning documents that can help an organisation to maximise their resources and achieve their charitable purposes.
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In one of my early experiences of developing a fundraising strategy for an organisation, my boss included in the template a series of definitions: strategy vs tactics vs business plan, etc.
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Fundraisers are passionate by nature. We have to be. We know that our ability to convince, and clearly present a coherent vision helps our organisations’ survive in an increasingly competitive industry. The money we raise funds projects that make a real difference to people’s lives.
Over the past few years I've worked with hundreds of groups and individuals, I’ve helped them to build their confidence, to seek out the right fit in terms of sources of funding, to turn doubts into concepts, ideas into projects, and projects into sustainable services.
This is not a ‘how to’ guide; this is my experience of inheriting the good, the bad and the downright ugly of fundraising strategies, before going on to write several of my own. When tasked with writing a fundraising strategy, you should ask yourself the following questions: