Two simple questions whose answers should form the basis of every fundraising decision – big or small – you make.
(Or ‘How to bring integrity to your storytelling, while keeping donors and fundraisers loyal all at the same time’)
You’re a nurse. You have studied for years. You’ve worked on busy wards with every kind of patient caring for every kind of condition. In front of you is a patient suffering from earache, and you’re asked to administer drops. Where do you put them?
We don’t want to take action unless we see large numbers of others doing so.
"Hope springs eternal in the human breast; man never is, but always to be blest” - Alexander Pope
Everyone in the sector’s talking about storytelling (again). But if everyone does it how’s yours going to stand out?