When I was 21 I thought I could study for a Masters in Medieval Archaeology (with a dissertation that required meticulously analysing 119 skeletons), work a full time job running an Annual Fund Campaign, play on the University football team, learn to drive and maintain a social life.
When was the last time you were moved to tears reading one of your organisation’s Facebook posts?
Do we really need another conference session on storytelling? Let’s face it, you can’t go to a conference, read a blog or hire an agency or consultant these days without someone passing off something they’ve read as their own piercing insight into the power of storytelling. We’re all telling stories and nothing is changing; not if we’re being judged on decades of nigh on non-existent growth in our sector.