Online fundraising platforms have made an enormous difference to charity fundraising and give the public an easy and accessible way of supporting the causes they care about – particularly as an immediate response to an emergency situation.
The last few years have been a roller-coaster ride if you work in or around a charity, especially in fundraising. The 2015 fundraising crisis and subsequent regulatory changes in law and the Code of Fundraising Practice saw the common practices of selling, renting and swapping supporter data, and cold telephone fundraising, quite suddenly disappear. The sudden loss of such major cold data sources has had a huge knock on effect for how charities recruit new donors and fundraise, especially when using direct mail.
Last week the Fundraising Regulator published a consultation on proposed changes to the Code of Fundraising Practice around data protection. With GDPR coming it is of course a hugely important area, and one where there has been a lot of debate and discussion.
The Code of Fundraising Practice is, and has always been, an evolving set of standards that should be regularly reviewed and revised where needed to adapt to the changing environment. It’s an essential part of ensuring excellent fundraising practice which builds public trust and confidence from donors and enables charities to raise the income that is vital to deliver their objectives.
Fundraising is the lifeblood of charities across the UK. The billions of pounds donated from the public each year is essential to the delivery of services and work for good causes both at home and abroad.
If we looked back on the blogs and articles from last December and January with their predictions for the year to come, I wonder how many foresaw the events of 2015 and how the fallout and follow up would now be shaping our thoughts, work, and future plans.
The long-awaited summit on fundraising self-regulation is now only days away.
It hardly needs repeating – fundraisers have had a difficult year. The media spotlight has been intense and the political response has been rapid and robust. There is a widespread understanding among fundraisers and charities that things need to change.
Your chance to share your thoughts with us on a future fundraising preference and help inform, shape, and influence any future preference service
The summer of 2015 saw unprecedented attention being given to charity fundraising.