The last few years have been a roller-coaster ride if you work in or around a charity, especially in fundraising. The 2015 fundraising crisis and subsequent regulatory changes in law and the Code of Fundraising Practice saw the common practices of selling, renting and swapping supporter data, and cold telephone fundraising, quite suddenly disappear. The sudden loss of such major cold data sources has had a huge knock on effect for how charities recruit new donors and fundraise, especially when using direct mail.
If there’s one thing that came across when listening to the Meet the Fundraiser panel session at this year’s IoF Face-to-Face Conference, it’s that face-to-face fundraisers love a good conversation.
A year on from the establishment of the Fundraising Regulator and the merger of the IoF with the PFRA, now seems a good time to reflect both on what we’ve achieved but also what more needs to be done.