Chief Executive of Seamab, Joanna McCreadie, gives us her rundown of their partnership with StudioLR - how mutual respect and open communication led to a surprise win at the Scottish Fundraising Awards.
Fundraisers are passionate by nature. We have to be. We know that our ability to convince, and clearly present a coherent vision helps our organisations’ survive in an increasingly competitive industry. The money we raise funds projects that make a real difference to people’s lives.
We at Football Beyond Borders are not only challenging conventional views in the worlds of football and education, but we are also challenging the established view of how corporate partnerships should work within the charity sector.
I want to begin by asking the question, what makes a good Corporate Fundraising Account Manager?
It can be difficult to know where to begin with corporate fundraising – but the most important thing to do is build a strong relationship.
How many times have you been asked to analyse the ‘potential’ of your market? A word that often fits snugly alongside ‘sustainable’ and ‘long-term’ in business plans. If something has potential, we should do it, right?
When it is done right, cause related marketing products can be an incredibly effective way to raise both money and awareness.
A lot of us speak about establishing partnerships with companies. There can be a lot of rhetoric around working together and the fact that it’s about a long term mutually beneficial partnership, i.e. we’re not just after your money. But I wonder if it’s always true. A few years ago, I was calling one of my charity’s ‘corporate partners’.
Do you ever feel that your to-do list is so long it will never be completed?
They’re the words that fill every fundraiser and volunteer manager with dread.
“Hello, I’m calling from [large business]. We’re a ‘small’ team of 40 people and our company is giving us a day off to volunteer in our local community. We’d love to come in and support your charity/project, do you have something we can all do together like gardening or painting? Oh, and we’d like it to be next week if possible…”