Grahame Darnell reveals some of the insights he has gained from corporate decision makers on their renewed appetite for working with smaller charities and grass-root organisations.
Next month, I’m speaking on a panel at the annual smorgasbord that is Fundraising Convention, about the Future of Corporate Partnerships. It’s worth noting that the last time I spoke at an IoF Conference on this topic, it featured robots, drones and pictures of my baby daughter – yes, you are reading that right – it’s amazing what sleep deprivation will do to you.
The Suppliers Forum was set up last year to create two-way communications between the sector’s suppliers and the IoF: a way for both to jointly listen to, and learn from, each other and discuss the challenges facing the sector. It’s a group I strongly encourage other suppliers to join – for both the value you and your organisation will get out of it and for the wider good of the sector and those who work in it.
How do we go about building more impactful corporate charity partnerships? This was the question at the heart of the IoF Corporate Partnership Conference. Through practical examples of successful partnerships and open discussion, the speakers all highlighted the need to focus on engagement, breaking down silos and broadening conversations.
No two partnerships are the same, nor should they be, and for me this is one of the best things about working in corporate partnerships. There are however some key strategies which are clearly evident in the most successful partnerships out there and which delegates will have the chance to discuss and find out more about at this year’s Fundraising Convention.
Building a new corporate partnership that delivers vital income and wider benefits for your charity – whilst meaningfully offering value to the organisation – is hard work. When chatting to other corporate fundraisers, some common themes emerge about the challenges we face.