No charity branding equals fewer contact permissions

Guest Bloggers | 30 January 2017

Trust influences donors willingness to give their contact permission. That statement almost seems obvious and self-explanatory. The real question is by how much does trust influence the donor's willingness to give a contact permission? The answer is “a lot!” The result should make any fundraiser reconsider some of the ways fundraising has been done online the last 20 years.


ICO fines - what are the legal implications for charities and fundraisers?

Institute of Fundraising | 27 January 2017

The recent Monetary Penalty Notices issued to BHF and the RSPCA by the ICO have understandably raised concerns and questions for charities and fundraisers about their implications for charitable fundraising moving forward.

Data from a tablet

What’s next for 2017: Data based fundraising?

Guest Bloggers | 21 December 2016

With the changed fundraising environment, many charities priorities and focus have shifted toward managing donor data. Howard Lake explores...


What's next for 2017: Direct marketing fundraising

Guest Bloggers | 21 December 2016

Stephen Pidgeon takes a look at the coming year and what he believes will be the key considerations for charities and communications...

Green button on keyboard

Reviewing the FPS: from a big red button towards a ‘win win’?

Daniel Fluskey | 19 December 2016

Earlier this month the Fundraising Regulator announced its decision on a way forward for the Fundraising Preference Service. IoF Head of Policy and Research, Daniel Fluskey, takes a further look.

United as Europeans, but divided on consent

United as Europeans, but divided on consent

David Cole | 23 May 2016

Three cheers for a good idea - the intention to create a unified data protection framework across the European Union.

Email symbols arising from a laptop

Meet Kinetic Email: the Latest in Dynamic Content and Donor Engagement

Guest Bloggers | 16 May 2016

The last 10 years have been a whirlwind of technological advances that have changed the way we think about fundraising — almost on a daily basis!

Consumer consent gap

Consumer Consent Gaps are not cool!

David Cole | 25 April 2016

Horror of horrors; thigh gaps are apparently a de rigueur subject at my 13 year old daughter’s school. Not history, maths or sport but thigh gaps! At fast.MAP we try never to even discuss thigh gaps, let alone measure them. We do, however, measure another type of gap – the “Consumer Consent Gap”.

FPS Discussion paper

Fundraising Preference Service discussion paper - what do we think?

Daniel Fluskey | 4 April 2016

We should recognise that the Working Group have set this out as ‘top-line thinking’ with thoughts, ideas, propositions on the scope of an FPS. This is not a consultation on a detailed and complete model.

Consent marketers - be more anthropomorphic!

Consent marketers - be more anthropomorphic!

David Cole | 31 March 2016

Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.

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