Trust influences donors willingness to give their contact permission. That statement almost seems obvious and self-explanatory. The real question is by how much does trust influence the donor's willingness to give a contact permission? The answer is “a lot!” The result should make any fundraiser reconsider some of the ways fundraising has been done online the last 20 years.
The recent Monetary Penalty Notices issued to BHF and the RSPCA by the ICO have understandably raised concerns and questions for charities and fundraisers about their implications for charitable fundraising moving forward.
With the changed fundraising environment, many charities priorities and focus have shifted toward managing donor data. Howard Lake explores...
Earlier this month the Fundraising Regulator announced its decision on a way forward for the Fundraising Preference Service. IoF Head of Policy and Research, Daniel Fluskey, takes a further look.
Three cheers for a good idea - the intention to create a unified data protection framework across the European Union.
The last 10 years have been a whirlwind of technological advances that have changed the way we think about fundraising — almost on a daily basis!
We should recognise that the Working Group have set this out as ‘top-line thinking’ with thoughts, ideas, propositions on the scope of an FPS. This is not a consultation on a detailed and complete model.
Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.
Over the months since the idea of a Fundraising Preference Service was first set out in the Etherington review of fundraising self-regulation*, a great deal of supposition and estimation has gone in to thinking about what it might do and how it could actually work.
It’s no longer acceptable to hide the opt-out box or use confusing wording to boost the number of people consenting to communication from charities.