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Consent marketers - be more anthropomorphic!

Consent marketers - be more anthropomorphic!

David Cole | 31 March 2016

Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.

Fundraising in a residential street

A fundraising preference service, not a charity preference service?

Daniel Fluskey | 30 March 2016

Over the months since the idea of a Fundraising Preference Service was first set out in the Etherington review of fundraising self-regulation*, a great deal of supposition and estimation has gone in to thinking about what it might do and how it could actually work.

Guide to Charity Permission Statements

Want to create permission statements persuasive enough to boost consent rates?

David Cole | 21 March 2016

It’s no longer acceptable to hide the opt-out box or use confusing wording to boost the number of people consenting to communication from charities.

The Good, the Bad and the Missed Consent

The Good, the Bad and the Missed Consent

David Cole | 18 November 2015

Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.

Wake up and smell the consent

Wake up and smell the consent

David Cole | 27 October 2015

Picture this – you’re working on the most financially-important fundraising campaign of the year. Its success will affect every other campaign your charity undertakes for years.

Giving.Cards

How supporters could get something more out of their donations

Guest Bloggers | 21 September 2015

Charities are facing criticism like never before. Two main themes have come up in recent months – data security and a need for innovation.

Targeting consent by profile

Targeting consent by profile

David Cole | 16 July 2015

No matter what happens to data protection legislation, fundraisers must respond to the fact that people are becoming less willing to share information.

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