Stephen Pidgeon takes a look at the coming year and what he believes will be the key considerations for charities and communications...
Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?
We all have preconceptions and beliefs which shape our daily decisions and actions. When it comes to marketing decisions, it is especially important to identify the origin of our information.
Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.
How do you like your cheese sandwich?
Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.
Fundraisers are always aware of the cost of their marketing approach and should be forever mindful of unnecessary spending. Cutting the cost of raising donations is a first consideration of many charities looking to do the best for the beneficiaries of their fundraising efforts.
Charities are facing criticism like never before. Two main themes have come up in recent months – data security and a need for innovation.
“You can’t beat direct mail – you can try but you can’t!”
Recently I've been thinking a lot about the wonderful profession in which I've been lucky to work for most of my career. And just last week, I found myself reflecting to the IoF’s CEO Peter Lewis about what being a member of the fundraising community means to me.