Trust and frequency of communication are increasingly important to manage in charity marketing, but did you know talking to your supporters via post could help? Royal Mail research shows that mail is welcomed by recipients and offers higher response rates than email.
Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?
We all have preconceptions and beliefs which shape our daily decisions and actions. When it comes to marketing decisions, it is especially important to identify the origin of our information.
Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.
How do you like your cheese sandwich?
Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.
Fundraisers are always aware of the cost of their marketing approach and should be forever mindful of unnecessary spending. Cutting the cost of raising donations is a first consideration of many charities looking to do the best for the beneficiaries of their fundraising efforts.