Stephen Pidgeon takes a look at the coming year and what he believes will be the key considerations for charities and communications...
Three cheers for a good idea - the intention to create a unified data protection framework across the European Union.
The last 10 years have been a whirlwind of technological advances that have changed the way we think about fundraising — almost on a daily basis!
Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?
How do you like your cheese sandwich?
Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.
Picture this – you’re working on the most financially-important fundraising campaign of the year. Its success will affect every other campaign your charity undertakes for years.
Fundraisers are always aware of the cost of their marketing approach and should be forever mindful of unnecessary spending. Cutting the cost of raising donations is a first consideration of many charities looking to do the best for the beneficiaries of their fundraising efforts.
In an age when we are consumed by technology all around us at work and home, there is nothing more satisfying than receiving a creative and relevant piece of direct mail.
Research from eMarketer reveals that the UK's love of online shopping is well ahead that of the rest of the world, with an estimated 87% of Internet users here shopping online - compared to 73% for the US and 72% for Western Europe overall. According to the latest IMRG E-Retail Sales Index this results in online now making-up an estimated 21% of all UK retail sales.