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Automation and authenticity can go hand in hand

Automation and authenticity can go hand in hand

Guest Bloggers | 7 August 2018

All too often, automation comes at the cost of authenticity. I believe this doesn't have to be the case. Learnt through working with our charity partners in implementing well over 30 different stewardship journeys for community fundraisers, we have gathered our best tips for merging authenticity and automation.

Television

What's next for 2017: Direct marketing fundraising

Guest Bloggers | 21 December 2016

Stephen Pidgeon takes a look at the coming year and what he believes will be the key considerations for charities and communications...

United as Europeans, but divided on consent

United as Europeans, but divided on consent

David Cole | 23 May 2016

Three cheers for a good idea - the intention to create a unified data protection framework across the European Union.

Email symbols arising from a laptop

Meet Kinetic Email: the Latest in Dynamic Content and Donor Engagement

Guest Bloggers | 16 May 2016

The last 10 years have been a whirlwind of technological advances that have changed the way we think about fundraising — almost on a daily basis!

Myths about email

True or false: Debunking Email Marketing Myths

Mark Mina | 9 May 2016

Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?

The Good, the Bad and the Missed Consent

The Good, the Bad and the Missed Consent

David Cole | 18 November 2015

Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up.

Wake up and smell the consent

Wake up and smell the consent

David Cole | 27 October 2015

Picture this – you’re working on the most financially-important fundraising campaign of the year. Its success will affect every other campaign your charity undertakes for years.

Don’t use direct mail, it will save you loads of money – right?

Don’t use direct mail, it will save you loads of money – right?

Guest Bloggers | 22 September 2015

Fundraisers are always aware of the cost of their marketing approach and should be forever mindful of unnecessary spending. Cutting the cost of raising donations is a first consideration of many charities looking to do the best for the beneficiaries of their fundraising efforts.

Direct Mail works in a world dominated by technology

Direct Mail works in a world dominated by technology

Guest Bloggers | 2 December 2014

In an age when we are consumed by technology all around us at work and home, there is nothing more satisfying than receiving a creative and relevant piece of direct mail.

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What is the biggest challenge facing fundraisers currently?

What is the biggest challenge facing fundraisers currently?