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How to increase giving - maximising donated income

How to increase giving - maximising donated income

Guest Bloggers | 29 April 2014

What makes people give, when do they give and how to optimise that moment? These are crucial questions for any fundraiser and our research pointed to ‘emotional impact’, or, ‘moments of intensity’. Children in Need know how to create those moments of intensity, so does Oxfam’s appeal team and so does the charity auctioneer.