Undoubtedly, we have seen some amazing charity campaigns and appeals achieve epic results and exceed everyone’s expectations. We marvel over the results and, as fundraisers, we’re encouraged to attempt to unpick them. Inevitably we’re trying to learn from them to achieve fundraising success within our own charity.
Wishing a ‘happy anniversary’ appears to be in order. One year on from the Donor Experience Commission’s projects being published, the IoF wanted to find out what charities and fundraisers have been doing in their work on improving their own donors’ experience.
Never before has the consumer of anything had so much choice and accessibility at their fingertips. From where we get our news, to which shows we watch, to access to new friends. The charities and causes we support, and the longevity of that support, are no different.
If we look at the most commonly used phrases in our sector at the moment, I’d hazard a guess that ‘donor experience’ must come a very close second to ‘GDPR’. We’ve had the Commission on the Donor Experience, we’ve got a new IoF Donor Experience Special Interest Group setting up the Donor Experience Project, we have donor experience teams and ‘donor experience’ is appearing in more and more job descriptions.
We use a lot of jargon words in fundraising. We aren’t unique. We share this joy with every other sector. Our own private language that allows us to talk in code, sort of convinced we fully understand each other. It is both a blessing in communication efficiency and a wall between us and authenticity.
An obsession with short-term financial key performance indicators is the single biggest reason that donors are dissatisfied with the way charities fundraise, but if all we measure is income we won't change anything. In this piece, Roger Lawson argues that, if we're serious about improving our donors’ experiences, the first thing we should change is what we measure.
VR beyond extreme sports and exotic locations – one charity is using it to show us what it’s like to have dementia and is captivating a bigger audience in the process, writes Laura Phipps PhD, Head of Communications and Engagement at Alzheimer’s Research UK, and speaker at the IoF’s recent Digital Inspiration Conference.
If you think about fundraising and engagement, donors – existing or potential, are the first people you might think of. But could we have greater success if we first improved how we engaged our staff?
J Cromack is the CEO for Wood for Trees and one of our speakers at IoF's Transforming your Supporter Journey Conference.
Leesa Harwood is Director of Community Lifesaving and Fundraising and will be chairing IoF’s Transforming you Supporter Journey Conference on Monday 11 September.