Nicola Sinclair attended the Individual Giving Conference and reported back on the messages and advice that she picked up.
We use a lot of jargon words in fundraising. We aren’t unique. We share this joy with every other sector. Our own private language that allows us to talk in code, sort of convinced we fully understand each other. It is both a blessing in communication efficiency and a wall between us and authenticity.
Insanity’s defined as doing the same thing over and over expecting a different result. So why, when faced with the most horrendous retention figures the sector has ever faced, do we focus all our efforts on finding new donors (who don’t stay!) instead of building relationships with existing ones?