Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps in your email campaigns?
We all have preconceptions and beliefs which shape our daily decisions and actions. When it comes to marketing decisions, it is especially important to identify the origin of our information.
Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot survive in the modern commercial world. With trust, they infer, everything is possible. Well I’ve got news for you; it takes more than trust.
In this blog, I’m going to finish off my list of ten good emails (and ten things that all charity emails should do). Here’s the final pick and the reasons why they’re on the list.
Last time, I showed you three charity emails that got it right. And because you can never have too much of a good thing, here are some more – and the reasons why they’re so great.
Email is a bit like the one at school who always gets picked last in PE. Facebook and Twitter are the first picks on the digital team. When they flex their muscles, they can win fans and followers by the #icebucketload. Then it’s Bitcoin, contactless, wearables, and the latest next big thing. And only then will email get reluctantly approached and told, ‘well, I guess we could use you for a newsletter.’