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How fundraisers use, and misuse, emotion - Part 2

How fundraisers use, and misuse, emotion - Part 2

Guest Bloggers | 1 May 2019

In the second part of his series on how fundraisers can best use emotion, Ken Burnett outlines three steps on how to transform how fundraisers communicate.

How fundraisers use, and misuse, emotion - Part 1

How fundraisers use, and misuse, emotion - Part 1

Guest Bloggers | 4 April 2019

In the first of a two-part series on emotion and its use in fundraising, Ken Burnett explains why fundraisers should study emotions and learn to use them better.