The world of digital fundraising and campaigns is changing – and changing very quickly. Fundraising using the models, techniques and channels we’ve come to rely on (from direct mail to telemarketing and everything in between) is becoming increasingly difficult. The safe shores of yesterday no longer look so hospitable.
Innovation is, rightly, high on the agenda for many charities at the moment. The need for the services and support provided has never been greater but neither has the challenge of raising the funds required to provide them.