As the London Marathon announces it will pass the £1 billion mark of money donated to charities this year, Kenneth Foreman, Head of Charities at London Marathon Events Ltd, looks at the success of the iconic challenge and at the future of event fundraising.
Marathons, mud runs, team trials and immersive experiences – it seems like there’s an event for everyone in today’s eclectic market. We saw rapid growth in the events sector up to 2016, with a 700% increase in online fundraising and events pages.
A small team at Kidney Wales is behind one of the top 10K running events in the country. Director Nic Clarke takes us through the hard work and history that turned this 250-participant event into an 8000-participant event.
Blockbuster, speed dating and the Nokia 8210 were all things we loved. In 2004. The world has changed and digital is the future, our lives are run through smart phones and apps, and the event fundraising landscape is starting to look like that too.
Organising a charity event? Find out how to enhance your event management process with the help of technology.
Whether it’s baking a cake, running a marathon, climbing a mountain, dressing up in a particular style or doing something completely off-the-wall, participating in an event to raise money for charity provides a unique opportunity for everyone to be a fundraiser.