How often have you heard that fundraising is a people to people business? It’s about relationships, communicating, and emotive compelling storytelling, nurturing and working in and through communities. However, recent months and years have seen a sharpened focus instead on process, compliance and risk especially with the advent of, dare I say it, GDPR!
It’s a boom time for UK philanthropy, driven by new and repeat million pound donors. What a time to be a major donor fundraiser! But it isn’t always easy when you’re dealing with some of the world’s richest and most influential people. They have expectations and we need to make sure we deliver them. We need to know who to approach and how to approach them so that we can keep up with one of the fastest growing elements of fundraising activity.
‘An investment in knowledge always pays the best interest’, so said the great American statesman and inventor Benjamin Franklin. Had the IoF existed in Franklin’s 18th century, he could easily have been talking about Fundraising Convention.
No two partnerships are the same, nor should they be, and for me this is one of the best things about working in corporate partnerships. There are however some key strategies which are clearly evident in the most successful partnerships out there and which delegates will have the chance to discuss and find out more about at this year’s Fundraising Convention.
In the 10 years I have been attending the IoF Fundraisng Convention, it has given me a better understanding of fundraising across every stream and type. I have always left feeling energised, excited and inspired and full of new ideas and concepts that I have learnt.
I began my role with Edinburgh Dog and Cat Home on 2 October, 2017. On my second day in the job, I attended the Scottish Fundraising Conference in Glasgow. I don’t have a fundraising background; I’d worked in financial services recruitment before joining the Home. So, if I’m being totally honest, I didn’t really know what to expect from the event.
It's difficult to know what funders are really thinking when they read your application – trust fundraiser Marina Jones reveals four common mistakes people make. Marina will co-host an interactive workshop at Fundraising Convention 2018, that promises to provide real insight by critiquing your (confidential) proposals.
Building a new corporate partnership that delivers vital income and wider benefits for your charity – whilst meaningfully offering value to the organisation – is hard work. When chatting to other corporate fundraisers, some common themes emerge about the challenges we face.
“I am off to a conference on compliance,” I said to a friend, “That sounds like a barrel of laughs,” came the reply, summing up a common misconception of the subject. Well, I am happy to say the first IoF Compliance Conference certainly proved my friend wrong. There were quite a few laughs, and I returned to Battersea with new ideas on cyber security, lotteries and more!
There has quite possibly never been a more important time to share and celebrate the good use of insight in fundraising. With charities increasingly challenged to find ways of engaging new supporters and growing income within the bounds of new regulations, data analytics and insight are playing an ever-greater role.