Agencies exist to help charity clients succeed in making a difference, with most having a genuine desire to support rather than just provide a paid-for service, says Helen Mackenzie, Chief Executive of telephone fundraising agency Purity Fundraising.
With continued pressure on the NHS budget and growing need to find new funding sources for the health sector, Andrew Watt, Chair of the IoF Health Sector Special Interest Group and Senior Principal at Accordant Europe, explores how hospital trusts, air ambulances and others can get the medical profession on board with fundraising.
Sam Boyle, Policy and Information Officer at the Institute of Fundraising, attended the inaugural Fundraising in the Health Sector conference last week. He looks at five of the themes that emerged throughout the day, and what the wider fundraising community can learn from the health sector.
In the second part of his series on how fundraisers can best use emotion, Ken Burnett outlines three steps on how to transform how fundraisers communicate.
In the first of a two-part series on emotion and its use in fundraising, Ken Burnett explains why fundraisers should study emotions and learn to use them better.
Polly Neate, Chief Executive of Shelter, explains why Shelter’s Executive Leadership Team and Trustees have been out fundraising, and why that doesn’t just mean meeting major donors and senior corporate partners.
This was always going to be a year to challenge us all, but 2017 delivered so much more. While both refocusing attention on donor engagement and complying with ever-changing regulation were a central focus, I’m proud to say the fundraising community has not lost sight of its passionate and innovative heart.
Our good friends at the Good Agency had an installation at this year’s Fundraising Convention asking delegates what rules they would like to break. This is what some of you had to say.
I’m typing this on the busy 17.57 train from St Pancras to Chesterfield on the way home from a multi-day, full on team meeting in London. I was motivated to put fingers to laptop keyboard by the emotionally charged atmosphere at the end of the meeting.
Part three: change our mind, change our organisation, change the world.