Some charities are well-equipped for this new world of data compliance we’ve entered, while for others attempting to ensure compliance and mitigating the potential damage is an ongoing challenge. Here, fastmap shares some of the problems GDPR has presented and how some charities have overcome them.
There are many good reasons for putting supporters in control of how they are contacted but unfortunately, research shows these decisions are open to being biased by subtle factors. How the question is asked, for example, and the available options such as the default choice can be highly influential.
The last few years have been a roller-coaster ride if you work in or around a charity, especially in fundraising. The 2015 fundraising crisis and subsequent regulatory changes in law and the Code of Fundraising Practice saw the common practices of selling, renting and swapping supporter data, and cold telephone fundraising, quite suddenly disappear. The sudden loss of such major cold data sources has had a huge knock on effect for how charities recruit new donors and fundraise, especially when using direct mail.
There has quite possibly never been a more important time to share and celebrate the good use of insight in fundraising. With charities increasingly challenged to find ways of engaging new supporters and growing income within the bounds of new regulations, data analytics and insight are playing an ever-greater role.
Fundraiser 1: “There’s light at the end of the tunnel, the guidance is almost here.”
Fundraiser 2: “Don’t get excited. I’ve been here before, you’ll wish you were back in the tunnel.”
Well, we are out of the tunnel and the Legitimate Interests guidance from the ICO has now arrived.
As we all know, May is set to be an important month with one of the biggest events of the year. No, not the royal wedding – we have just 20 weeks until GDPR comes into force. With public holidays and weekends, that’s less than 100 working days left.
Following from the ICO fines earlier this year, fundraising practices relating to research, wealth screening and profiling are back in the spotlight – this time courtesy of the Daily Mail*. Their story today states that 24 universities (the Russell Group) had ‘spied on’ millions of past students to look at their incomes as part of their fundraising.
Last week the Fundraising Regulator published a consultation on proposed changes to the Code of Fundraising Practice around data protection. With GDPR coming it is of course a hugely important area, and one where there has been a lot of debate and discussion.
Leesa Harwood is Director of Community Lifesaving and Fundraising and will be chairing IoF’s Transforming you Supporter Journey Conference on Monday 11 September.
Mark Foster is the Head of Planning at Open and will be speaking at IoF’s Transporting Your Supporter Journey Conference on Monday 11 September. Here, he tells us why consent is a brilliant thing.