Wishing a ‘happy anniversary’ appears to be in order. One year on from the Donor Experience Commission’s projects being published, the IoF wanted to find out what charities and fundraisers have been doing in their work on improving their own donors’ experience.
The last few years have been a roller-coaster ride if you work in or around a charity, especially in fundraising. The 2015 fundraising crisis and subsequent regulatory changes in law and the Code of Fundraising Practice saw the common practices of selling, renting and swapping supporter data, and cold telephone fundraising, quite suddenly disappear. The sudden loss of such major cold data sources has had a huge knock on effect for how charities recruit new donors and fundraise, especially when using direct mail.
Fundraiser 1: “There’s light at the end of the tunnel, the guidance is almost here.”
Fundraiser 2: “Don’t get excited. I’ve been here before, you’ll wish you were back in the tunnel.”
Well, we are out of the tunnel and the Legitimate Interests guidance from the ICO has now arrived.