I am still amazed at how many fundraisers visibly recoil at the word collaboration; I have witnessed it many times. There is no doubt that many are hanging onto “what’s mine is mine” attitudes and approaches to income generation, blinkered to the opportunities that working collaboratively could bring.
How many times have you been asked to analyse the ‘potential’ of your market? A word that often fits snugly alongside ‘sustainable’ and ‘long-term’ in business plans. If something has potential, we should do it, right?