The recent ICO rulings and impending introduction of the Fundraising Preference Service will change the nature of individual giving to the extent that many organisations will feel pressure to increase income from other sources, including philanthropy, to ensure they are able to deliver the same quality and quantity of programmes and services.
As fundraisers embark on a new year of raising money for their respective charities, International Fundraising Consultancy CEO and winner of the IoF Lifetime Contribution Award, John Baguley, gazes into his crystal ball and predicts the top trends for the fundraising sector in 2017...
As the end of the year approaches and the giving season ramps up, donors find themselves giving more to their favourite charities.
If we are to help donors and supporters decide to give generously, we must help them feel some certainty that this would achieve something they care about.
When people ask me what it’s like being a Major Gifts fundraiser I describe it as match-making. It's about finding the people who care about the same things your organisation cares about – and giving them the chance to make a difference.
Fundraisers are passionate by nature. We have to be. We know that our ability to convince, and clearly present a coherent vision helps our organisations’ survive in an increasingly competitive industry. The money we raise funds projects that make a real difference to people’s lives.
I have a love/hate relationship with change. In my non-work life I am very much a creature of habit. There are certain things I love doing, watching or reading. Given the choice I could potentially live on the same 5 ingredients (mainly cheese related) each week. How funny, then, that I should end up as a capital appeal specialist.
The sell-out status of the Institute of Fundraising’s residential event on major donor fundraising in February confirms yet again that there is a huge appetite for more knowledge about the richest givers, who have the capacity to transform charitable organizations that can capture their attention.