Gemma Peters, Chief Executive of Bloodwise, joined the charity after 13 years working at King’s College London and King’s Health Partners where she designed and led the World questions | KING’S answers campaign. The campaign raised over £610 million with most of the income coming through major gifts, with more than 37 donors giving over one million pounds. She looks at what fundraisers can learn from the higher education sector when attracting these types of donations.
Ahead of next week’s Major Donor Fundraising Conference and the session he is chairing on donor cultivation and stewardship, Mike Bartlett from Money Tree Fundraising highlights the three key themes that major donors are looking for before donating.
It’s a boom time for UK philanthropy, driven by new and repeat million pound donors. What a time to be a major donor fundraiser! But it isn’t always easy when you’re dealing with some of the world’s richest and most influential people. They have expectations and we need to make sure we deliver them. We need to know who to approach and how to approach them so that we can keep up with one of the fastest growing elements of fundraising activity.
Many organisations see growing income from high net worth individuals (HNWIs) as integral to their fundraising strategy. Yet achieving this growth is difficult, even for large organisations with a history of securing big gifts.