When people ask me what it’s like being a Major Gifts fundraiser I describe it as match-making. It's about finding the people who care about the same things your organisation cares about – and giving them the chance to make a difference.
I have a love/hate relationship with change. In my non-work life I am very much a creature of habit. There are certain things I love doing, watching or reading. Given the choice I could potentially live on the same 5 ingredients (mainly cheese related) each week. How funny, then, that I should end up as a capital appeal specialist.
How can you get the best out of your relationships with major donor fundraisers and donors who are considered ‘high value’? We explore some hints and tips from the sector experts…
Mark Ward, Head of Fundraising at The Trussell Trust, a charity which empowers local communities to combat poverty and exclusion, looks back at what he learned and the success gained from attending the Institute of Fundraising’s inaugural Major Donor Residential training course in 2014.
Running an Oxbridge college’s annual telephone campaign is certainly one of the more unique ways to spend a fortnight.