Recent years have seen a raft of new contactless and digital payment technology evolve to become fast, easy and convenient to suit today’s increasingly time-poor consumer. Adoption continues to rise and it’s clear that people are seeking out payment methods that work with their busy lives and variable finances, and this is just as true for charity supporters.
There is a new story in the press this morning criticising one of the most important companies supporting the sector, JustGiving. JustGiving are ‘accused’ of taking £20m from donations while paying their staff up to £200,000.
Trust influences donors willingness to give their contact permission. That statement almost seems obvious and self-explanatory. The real question is by how much does trust influence the donor's willingness to give a contact permission? The answer is “a lot!” The result should make any fundraiser reconsider some of the ways fundraising has been done online the last 20 years.
Over the past five years we’ve seen drastic changes in how people interact with digital things. The average person now checks their smartphone 85 times a day, spending five hours browsing the web and using apps. Google processes a mind blowing 40,000 searches a second; it’s fair to say we live in a digital world.
We naturally look towards others within the charity sector to gauge how well we’re grappling with digital change. But what if more digital change suddenly hit the industry at great pace? Would your charity be ready? Or would you be left behind?
In May 2014, we officially launched what we call a “solidarity ecosystem”, so that technology could empower social impact (and vice-versa), connecting and engaging the different actors of the social economy. eSolidar is a 2-sided online marketplace that combines charities and their communities, by offering easy ways to raise funds and awareness to amazing charitable causes.
Ahead of our Innovative Fundraising for a Digital World conference on 3 October, Erin Niimi Longhurst at Social Misfits Media interviewed digital trainer and US non-profit innovator Beth Kanter about the latest tools, embracing digital innovation, and the biggest challenges that charities face in an age of connected networks.
Phrases such as virtual communities, meaningful dialogue and collaborative conversations float around our social media strategies but what do they mean on a simple practical level.
Online is becoming an ever-more vital channel for bringing in donations, with non-profit organisations investing huge portions of marketing budget into attracting new potential donors to their website. This is normally seen as the most obvious route to driving donations, with the thinking being more traffic = more donations.