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No charity branding equals fewer contact permissions

Guest Bloggers | 30 January 2017

Trust influences donors willingness to give their contact permission. That statement almost seems obvious and self-explanatory. The real question is by how much does trust influence the donor's willingness to give a contact permission? The answer is “a lot!” The result should make any fundraiser reconsider some of the ways fundraising has been done online the last 20 years.