Today we have published results of our YouGov survey exploring what the public think about working in fundraising. The data touches on the public’s perception on a wide range of issues, including asking what they think are people’s motivations for becoming a fundraiser; what skills they think are needed to do the job; and their understanding of how someone would go about getting a job in fundraising. The IoF's Alex Xavier looks at what the second in the research series shows.
As this week sees the Institute of Fundraising release its first report in its Public Perceptions series, which looks at what the public think about fundraising, Matt Adams, Divisional Manager, Fundraising & Development at TPP Recruitment, explains what this infographic shows about public opinion of fundraising as a career.
As the Institute of Fundraising releases 'Public Perceptions: What does the public think about fundraising?', Lizzie Ellis, IoF Policy and Information Officer, who led the work on this research, explains why we embarked on this series and what the data shows us about public feeling towards fundraising.