Today we have published our guide on the effective use of telephone fundraising. Cristy Cunnick, Alex Weeks-Smyth and David Walwin from Ethicall, which supported the publication of A Good Call: Using the Telephone for Successful Fundraising, explain why telephone fundraising is still a valuable channel.
Working in the non-profit sector can be tough but amazing, difficult yet rewarding – all of these things and more. At Blackbaud, we’ve always been close to the outstanding efforts made by fundraisers in charities of all sizes across the country – we work with them every day and get to see on an individual basis the remarkable things they do.
The recent ICO rulings and impending introduction of the Fundraising Preference Service will change the nature of individual giving to the extent that many organisations will feel pressure to increase income from other sources, including philanthropy, to ensure they are able to deliver the same quality and quantity of programmes and services.