Ah, regular giving – the holy grail of fundraising. Here at Pebblebeach Fundraising, we’ve been working with lots of charities to promote the value of regular giving to their supporters over the years.
Theresa May’s ‘shared society’ agenda will be warmly, if cautiously, welcomed across the charity sector today.
IoF Chief Executive, Peter Lewis, takes a look at what 2017 may bring from a fundraising perspective.
What do you call the people you work with?
I am proud to serve as a Trustee in two organisations – Oxfam GB, one the UK's largest and best known charities, and Galapagos Conservation Trust (GCT), a significantly smaller charity with a very specific focus.
It can be difficult to know where to begin with corporate fundraising – but the most important thing to do is build a strong relationship.
Even today, years after the initial banking crisis, charities across Britain are seriously struggling to make ends meet, and it’s the smaller charities that struggle the most.
I love working with small charities, especially those who are just beginning fundraising.
If you work as a solo fundraiser or in a small team, you will know that it has pros and cons. Without a complex sign off structure you can change things easily, be reactive and be the master of your organisation’s fundraising destiny.
Working for a small charity can be hugely rewarding but can also feel overwhelming. Not only are you in charge of the website, social media, and marketing but also PR. And if you work for a really small charity, you’re probably a fundraiser too. Obviously fundraising is hugely important to your charity but that doesn’t mean that you should neglect your social media channels. If anything, they should work harmoniously. We know that fundraising and social media go hand in hand – over $300 million and counting has been donated on JustGiving via Facebook.