Working for a small charity can be hugely rewarding but can also feel overwhelming. Not only are you in charge of the website, social media, and marketing but also PR. And if you work for a really small charity, you’re probably a fundraiser too. Obviously fundraising is hugely important to your charity but that doesn’t mean that you should neglect your social media channels. If anything, they should work harmoniously. We know that fundraising and social media go hand in hand – over $300 million and counting has been donated on JustGiving via Facebook.
If you are thinking about putting together a fundraising strategy for the first time, or you’re in the process of doing so, there are some things you will need to think about.
It is clear that small charities have a disproportionately high level of restricted income. Whilst it is and should remain an important part of your fundraising mix; dependence on restricted income leads to organisations becoming trapped in a cycle of continual replacement of project funding; or worst still seeking the holy grail of ‘core funding’ to maintain operations.