RNLI is involved with numerous partnerships, but it is the charity’s drowning prevention initiatives which have been making a splash online. RNLI’s Social Media Manager Rich Ward explains why social media is at the heart of its supporter comms, and why #ReclaimSocial is more than just a one day job.
In today’s communication fuelled world, most of us are happy to share our lives on social media. Even my 72-year-old father, new to the world of social media, happily posts photos of his latest golfing successes on Facebook. But are we using these platforms in the right way to develop and enhance our careers?
From marketing to governance and leveraging data insight, Fundraising Matters explores the way that practices throughout non-profit organisations play a part in building stronger constituent relationships, enhancing fundraising and delivering more for causes.
With many charities still struggling to grow their digital know-how, Rebecca Curtis-Moss and Ross McCulloch look at some examples of great digital fundraising.
I must say how impressed I am by the radical transformation the RNLI are going through. Far more than a move to opt-in, they are dramatically changing the way they operate as a charity, as well as how they raise income.
Trust influences donors willingness to give their contact permission. That statement almost seems obvious and self-explanatory. The real question is by how much does trust influence the donor's willingness to give a contact permission? The answer is “a lot!” The result should make any fundraiser reconsider some of the ways fundraising has been done online the last 20 years.
In May 2014, we officially launched what we call a “solidarity ecosystem”, so that technology could empower social impact (and vice-versa), connecting and engaging the different actors of the social economy. eSolidar is a 2-sided online marketplace that combines charities and their communities, by offering easy ways to raise funds and awareness to amazing charitable causes.
Ahead of our Innovative Fundraising for a Digital World conference on 3 October, Erin Niimi Longhurst at Social Misfits Media interviewed digital trainer and US non-profit innovator Beth Kanter about the latest tools, embracing digital innovation, and the biggest challenges that charities face in an age of connected networks.
We often hear how important it is for charities to demonstrate their impact, highlight why they exist, what they do and the change that they make.
Phrases such as virtual communities, meaningful dialogue and collaborative conversations float around our social media strategies but what do they mean on a simple practical level.