Menu
Redefining loyalty - how to improve Lifetime Value by over 105% without increasing spend

Redefining loyalty - how to improve Lifetime Value by over 105% without increasing spend

Charlie Hulme | 22 November 2013

Insanity’s defined as doing the same thing over and over expecting a different result. So why, when faced with the most horrendous retention figures the sector has ever faced, do we focus all our efforts on finding new donors (who don’t stay!) instead of building relationships with existing ones?