Menu
  1. YOU ARE HERE: Home
  2. Institute of Fundraising Blog
  3. Tags
  4. supporter engagement
Alzheimer’s Research UK runners at the 2019 Virgin Money London Marathon

#YouMadeItHappen: How Alzheimer’s Research UK is thanking supporters for a record year

Guest Bloggers | 11 October 2019

For #YouMadeItHappen day, Lucy Squance, Director of Supporter-led Fundraising at Alzheimer’s Research UK, explains how the charity is using the day to thank their supporters for fuelling a record-breaking year. She reflects on the progress that their supporters made possible during the last financial year and some of the ways in which her team is working to keep supporters engaged.

What do we mean by a ‘supporter engagement approach’ and what are the benefits of it?

What do we mean by a ‘supporter engagement approach’ and what are the benefits of it?

Guest Bloggers | 27 June 2019

Fundraising consultant Grahame Darnell takes a look at a supporter engagement approach to fundraising and why an integrated approach across fundraising, marketing and communications is critical to its success.