Mark Dibden says that charities need to ask more of their data to turn it into genuine, actionable insight that fundraising teams and agencies can mobilise behind to grow long-term value.
For #YouMadeItHappen day, Lucy Squance, Director of Supporter-led Fundraising at Alzheimer’s Research UK, explains how the charity is using the day to thank their supporters for fuelling a record-breaking year. She reflects on the progress that their supporters made possible during the last financial year and some of the ways in which her team is working to keep supporters engaged.
Blackbaud’s Paul Doubleday looks at the importance of improving the supporter experience and the role that digital can play in creating a personal supporter journey that can significantly impact the total raised.
Ahead of his session at next month's Supporter Experience conference on 'proving how a better experience leads to more support' Richard Spencer, alongside his colleague at About Loyalty Roger Lawson, explain how to get buy-in for good supporter experience from senior leaders, and how doing this can mean creating your own charity champions.
Deanna Wolf explains why her fundraising practice is similar to her cooking - flexible and creative - ahead of her session at the Trusts Fundraising Conference 2019.