Undoubtedly, we have seen some amazing charity campaigns and appeals achieve epic results and exceed everyone’s expectations. We marvel over the results and, as fundraisers, we’re encouraged to attempt to unpick them. Inevitably we’re trying to learn from them to achieve fundraising success within our own charity.
If you think about fundraising and engagement, donors – existing or potential, are the first people you might think of. But could we have greater success if we first improved how we engaged our staff?
Charlie Hulme is the Creative & Managing Director of Donor Voice and spoke at our Transforming your Supporter Journey conference recently.
J Cromack is the CEO for Wood for Trees and one of our speakers at IoF's Transforming your Supporter Journey Conference.
No matter how much time, energy and money we invest, our new supporter journey always ends up the same place the old one did.
“Supporter Journeys” – it’s a buzzword in the sector at the moment, and rightly so.