Blackbaud’s Paul Doubleday looks at the importance of improving the supporter experience and the role that digital can play in creating a personal supporter journey that can significantly impact the total raised.
Ahead of his session at next month's Supporter Experience conference on 'proving how a better experience leads to more support' Richard Spencer, alongside his colleague at About Loyalty Roger Lawson, explain how to get buy-in for good supporter experience from senior leaders, and how doing this can mean creating your own charity champions.
Undoubtedly, we have seen some amazing charity campaigns and appeals achieve epic results and exceed everyone’s expectations. We marvel over the results and, as fundraisers, we’re encouraged to attempt to unpick them. Inevitably we’re trying to learn from them to achieve fundraising success within our own charity.
If you think about fundraising and engagement, donors – existing or potential, are the first people you might think of. But could we have greater success if we first improved how we engaged our staff?
Charlie Hulme is the Creative & Managing Director of Donor Voice and spoke at our Transforming your Supporter Journey conference recently.
J Cromack is the CEO for Wood for Trees and one of our speakers at IoF's Transforming your Supporter Journey Conference.
No matter how much time, energy and money we invest, our new supporter journey always ends up the same place the old one did.
“Supporter Journeys” – it’s a buzzword in the sector at the moment, and rightly so.