Deanna Wolf explains why her fundraising practice is similar to her cooking - flexible and creative - ahead of her session at the Trusts Fundraising Conference 2019.
Trust fundraising, like baking, requires practice, attention to detail, good measuring and an understanding of the impact of environmental factors. Money Tree Fundraising’s Deanna Wolf shares her recipe for trust fundraising success.
Trust fundraising is often referred to as the backbone of fundraising. When aspects of the fundraising climate becomes challenging, as many charities have experienced recently with cuts to statutory funding, many charities have looked to trust fundraising to fill the gap.
Is innovation a word to use in relation to fundraising from trusts and foundations? Or is it sometimes better to stick to what we know?
Too many people think fundraising from trusts and foundations is just a case of sitting at a desk, bashing out a couple of applications, sending them off, and then waiting for the cheques to arrive.
I love hearing the many different routes people have taken to arrive in the charity sector. It’s like a big maze where we’ve all started from in off corners and ended up in the same place, with several twists and turns along the way.