Three women absolutely rocking fundraising

Celebrating the fundraising sector

| 11 August 2017

At the IoF, we are incredibly proud of all our amazing members and charity fundraisers across the country, who do brilliant life changing work.

At Fundraising Convention and the National Fundraising Awards last month, we heard inspiring stories from some of the women in fundraising who are shaking up the sector not only with their insight, but also their determination to bring creativity and innovative ideas to the forefront of fundraising.

With that in mind, we thought we would highlight the work of three amazing women who do fundraising proud...


Beth Upton

Beth UptonThis seasoned fundraiser has raised millions for the causes she has worked on and has extensive experience in fundraising across large and small organisations for a huge range of causes.

She founded Money Tree Fundraising in 2010, an agency that works on enabling charities to set up, grow and maintain high-value income. Money Tree Fundraising has a great team of specialist researchers, event organisers, copywriters and fundraisers who work across the UK.

In 2014, Beth was named top fundraiser under 35 and her organisation, Money Tree Fundraising, was awarded Best Strategic/Fundraising Consultancy at the IoF Partners in Fundraising Awards 2015!

Beth is also the chair of the IoF’s South East & London regional group.


Leah Mates

Leah MatesAs 2017’s Fundraiser of the Year, Leah is a force to be reckoned with! Leah is the head of fundraising planning and performance at the British Heart Foundation, and has been described as driven, focused and a catalyst for change in the organisation.

Leah has consistently been praised for her impact on fundraising through her creative projects, innovative ideas and exceptional drive.

Some of her most praised work includes the MyMarathon and DECHOX campaigns which have raised the bar when it comes to mass participation, digital innovation and supporter journey.

Judges of the 2017 IoF National Fundraising Awards said that “Leah sets the standards to which others can aspire.” We couldn’t agree more! 

 Leah Mates Awards 2017


Emma Smith

Emma SmithNewcomer Emma has taken fundraising by storm since she joined Cats Protection in 2015. With no previous experience in fundraising, Emma managed to establish herself and build her experience through presenting new ways of working and bringing new ideas to the table.

And it is no surprise that Emma was named this year’s Best Newcomer at the IoF’s National Fundraising Awards! From revitalising content marketing strategies, to improving the Cats Protection direct mail activity with digital integration, Emma is always looking at how to improve campaign performance and enhance the supporters’ experience along the way.


Emma Smith Awards 2017 


Know a fundraising hero? Get in touch on Facebook, LinkedIn, Twitter or Instagram and we will feature them as part of our ongoing series on excellent fundraising.


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