What's new in fundraising

What's new in fundraising

Felicity Spencer-Smith | 28 March 2018

Felicity summarises the latest goings on in the charity fundraising sector, looking at the latest on giving and public trust, Government’s review on 1p and 2p coins, and a charity focus on BBC Radio 4. It’s been a busy month for the sector, here’s what you might have missed:



What’s happening with donation levels and public trust?

Four new reports over the last month have been released looking at public trust and income levels for charities.

CAF’s annual research, UK Giving, was published which estimates that donations to charity hit £10.3bn in 2017. This marks a £600m increase from the previous year and shows the hard work of fundraisers across the UK paying off. There was however a slight dip in the number of people reporting that they’d donated (mainly through sponsorship) but suggests that those who do give are giving more.

CAF also released its results from its monthly trust survey which reported that the public’s opinion was largely unaffected by the international aid sexual harassment stories.

However, nfpSynergy’s report showed that sector trust was not immune to recent events as they reported that public trust in overseas aid and development charities declined between autumn 2017 and February this year – though trust in the sector generally has remained stable.

The Charity Financials Spotlight report, published on 14 March, reported that the top 100 charities in the UK experienced a “slim real-terms growth margin” in fundraising income of 0.7 per cent in 2017, with forecasts that it would be difficult for the sector to grow in the next few years

What’s the latest in Government news?

Firstly, there was a flurry of tweets and attention around the Government’s call for evidence on cash and digital payments. Announced by the Chancellor in the Spring Statement on 13 March, the spotlight was firmly on the potential proposal to withdraw 1p and 2p coins from circulation.




While it seems that this has been shelved, there are important questions on the future of cash and digital payments. We want to hear from members:

• What changes have you made to cater to the consumer habits? What do you think of the current denomination mix and the implications for fundraising? IoF members are invited to join our coordinated response to this consultation.

There was also a significant report on Gift Aid from the Treasury estimating that Gift Aid was not claimed on one third of eligible donations. The unclaimed funds for charities totalled £600m, and it was positive to see Government taking steps to encourage donors to tick the Gift Aid box.
*embed tweets*

Charity Tax Commission

NCVO's charity tax commission has launched a 16-week consultation asking for views on potential reforms to the tax treatment of charities. Our CEO, Peter Lewis, is involved as part of the reference group and we’ll be responding to the call for evidence. More details on the commission and how to respond can be found here.

Charities in the media

Matthew Taylor, RSA’s Chief Executive, ran the Charity Business series on Radio 4 this month, a three-part series that investigated fundraising, services and impact in the charity sector. You can listen again here


GDPR – two months to go!

The ICO has published a guide to legitimate interest  under the GDPR with specific example for fundraisers. The guide helps explain what the term is and how to use it confidently. Feeling GDPR fatigue and don’t want to read the 46-pager? Read our blog on the main points of the guidance.



Felicity Spencer-Smith, IoF External Affairs Officer


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