Why we should all celebrate Remember A Charity’s success
Last week Remember A Charity reached a huge milestone in the campaign’s history, as they welcomed their 200th member, Shine Charity.
I am delighted that the consortium, the sector’s campaign to increase legacy giving, has gone from strength to strength, and congratulate all the volunteers, charities and the staff team who have been involved over the last 17 years.
Growth in membership – from an initial steering group of five charities 17 years ago to 200 today – is testament to the success of their amazing and important work over the years. We’ve seen legacy giving to the charity sector grow over this period and a dramatic increase in the number of charities named as beneficiaries in wills. Legacies have become an ever more important way that people choose to support the causes they care about and a vital source of funding here and abroad.
This growth is at least in part due to the expertise, hard work and inspirational campaigning of all those involved with Remember A Charity. Behavioural insight has identified the best way to ask people if they’d like to leave a gift; partnering with the Office for Civil Society, DCMS and Scottish Government has helped secure UK-wide governmental support for their work; targeted engagement with solicitors and will-writers has ensured greater promotion of the opportunity to leave a legacy to charity at the right time and in the most appropriate way; and the innovative and creative public awareness campaigns have brought the opportunity to leave a legacy to a charity to wide consumer audiences. As the Institute’s long term initiative to grow legacy giving, I know that there are big plans for the consortium’s future, and we are committed to building on this success in the coming years.
And of course, success can lead to more success. As Remember A Charity welcomes its 200th member, the growth of the campaign’s membership means that they can do even more in the future. It shows the power of collaboration and collective action across the charity sector, when we are all focused on what we want to achieve.
So, to any charities reading this who aren’t currently members of Remember A Charity – why not become the 201st?
Remember A Charity is the Institute of Fundraising’s long-term campaign to grow legacy giving.