Why we should celebrate

Why we should celebrate

Adam Bryan | 5 March 2018

You may sometimes wonder what the point of awards shows are. This month we witnessed the 90th Oscar ceremony where the remarkable Shape of Water won the top honour for Best Picture. The headlines were also about inclusion, diversity and female empowerment.

The Oscars, in the past, have faced criticism and have made mistakes but they continue to set the benchmark, and reflect the changing culture, of the movie industry.

The advertising world heads to Cannes in June in the hope of winning a prestigious Cannes Lion Award. Success can bring you fame and fortune  overnight you become a creative genius, your agency wins more business and your salary expectations can rise to stratospheric levels. No wonder some people are more interested in winning awards than delivering humdrum client campaigns.

Chefs can be driven to obsession for a Michelin Star; a Booker Prize can lift book sales by over a million copies.

But as fundraisers we don’t have awards in mind when we set out to create and deliver exceptional fundraising, and that, I think, is a good thing. But it doesn’t mean we shouldn’t celebrate and showcase excellence.

Awards are important for all industries, they demonstrate that they are dynamic, innovative and confident. As a sector, we have faced much media and political scrutiny but in difficult times, more than at any other we should be able to come together to showcase the excellent work we do  work that saves lives and makes the world a better place. We have much to be proud of, so now is not a time to shy away from the spotlight.

We can also work together to demonstrate how important those issues of inclusion and diversity are to us too. You may not find fame and fortune from winning a National Fundraising Award but you will be recognised by your peers, contemporaries and friends as a fundraising superstar.


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