Ask the experts: Stewarding your major donors through lockdown
Date: Tuesday 2nd Jun 2020
This is an online event, more details to follow
14.30 Ask the experts panel: Stewarding your major donors through lockdown
- You don’t work for a charity whose cause is easily related to CV-19! How do you go about demonstrating the impact of your work during the crisis?
- One of your supporters has lost 40% of their portfolio and can no longer donate to your charity, how do you adapt your approach to make them feel valued so they might give again one day?
- One of your major donors has been unresponsive since the beginning of lockdown, what do you do?
- How do you decide when if it is appropriate to make an ask?
Angie Turner, Head of Philanthropy, The Children’s Trust
Allan McKinnon, Head of Major Giving, Lumos
Anna-Maria Mullen, Head of Major Gifts, Langdon
Moderator: Jane Hogarth, Director, Solid Management and Consultancy Services ltd
15.10 Panel 2: Preparing for after lockdown
- Predictions- what will be the biggest change to your major giving due to CV-19?
- What do you think HNW donors are worried about when it comes to giving during and after CV-19
- What is your plan for meeting donors when restrictions are lifted?
- When will your organisation start prospecting for new supports and how?
- Some of your projects have been stalled due to CV-19 and now need more funding, how do you discuss this with your supporters and make an ask?
Liesl Elder, Chief Development Officer, University of Oxford
Emily Evans, Head of Philanthropy, Alzheimer’s Society
Joanna Newell, Associate Director of Development, Roundhouse Trust
Emma Turner, Director of Philanthropy Service, Barclays Private Bank
Moderator: Cath Dovey, Chair, Philanthropy Impact and Co-Founder, The Beacon Collaborative
15.50 End of event
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