Certificate in Fundraising Online (starting 20~November-2019)

Certificate in Fundraising Online (starting 20~November-2019)

Date: Wednesday 20th Nov 2019

Time: The booking deadline for this qualification is the 6th November 2019

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This is an online professional qualification. There are no face to face training days and you need to be working in a fundraising capacity in order to complete the four work based assignments.

The booking deadline for this qualification is Wednesday 6th November 2019 

The online format for the Certificate in Fundraising allows you to study for the UK’s most recognised fundraising qualification, wherever you live, complete scheduled weekly tasks at times which suit you during the week, with on-going distance learning support from our professional, experienced tutors. The virtual learning environment helps you to gain the knowledge and apply it as well as giving you the opportunity to share your ideas and experiences through the student discussion forum.

Please note: This qualification will start on 20 November 2019 and will follow a weekly schedule.

How is the course structured and delivered?

The course is delivered 100% online with a mixture of content including interactive activities (including an online student discussion forum), readings and case studies. Assessment is based on completion of four formal written assignments. The deadlines for your Assignments are set in advanced to help you plan your studies.

The course consists of four Units which are broken down into weekly ‘Study Guides’ designed to help you to consolidate your knowledge. These guides are essential and have been designed to ensure you put your learning into practice. Each course Unit includes a Case Study which your tutor will provide feedback on, helping you prepare for each Unit’s Assignment.

The online course includes:

  • Students Area where you can manage your details, access your calendar and review your progress and feedback for submitted assignments and activities.
  • Study Guides where you will find each course Unit’s:

i) Learning outcomes which are documents available to download.

ii) Weekly readings and activities enabling you to consolidate your knowledge and put your learning into practice. 

iii) A case study which you should complete prior to embarking on your Assignment at the end of each Unit which your tutor will review.

  • The Resources area contains materials relevant to your course including the required readings, relevant articles, videos, links to relevant websites and study guides.
  • The student discussion forum will enable you to post comments and feedback in response to tutors’ and your fellow students’ postings. Student participation and engagement is essential throughout the qualification.


What will I learn?

A newly revised syllabus will be available for this online course. The new syllabus blends the very latest ideas from professional practice with the emerging science that will be shaping our future. You’ll gain knowledge and skills at the very cutting edge of the profession that you can take to any employer and make a genuine difference to their fundraising programme.

You will work your way through four Units on this course. These are:

The Fundraising Environment: This unit will provide you with an understanding of the wider environment in which charities and other nonprofits operate. It has been newly updated to reflect recent changes in regulation, self-regulation and in particular the implications of GDPR. The module also includes a strong emphasis on fundraising ethics, introducing multiple perspectives for ethical decision making, together with a detailed consideration of the role and implementation of the Code of Fundraising Practice.

Understanding Donor Behaviour: This unit reveals the emerging science of donor behaviour. You’ll learn who gives, why they give and in some cases why individuals elect not to give or decide to stop giving. We will also draw on the latest research findings from the fields of economics, sociology, marketing and the new field of philanthropic psychology. You will learn how to discern the genuine needs of donors and how to add real value in the experience of their philanthropy.

Designing Donor Communication: This is a completely new unit. Here you will learn how to design compelling donor-centric communication that will inspire and excite your donors. We’ll look at the science that underpins great fundraising copy and also the design of both print and digital communications.  You’ll learn how to audit communications to enhance their effectiveness in both monetary terms AND how good they make supporters feel. At the core of this is the design of a truly compelling case for support

Fundamentals of Fundraising Planning: This unit provides a framework for the planning of fundraising activities. You’ll learn how to design a plan for your own fundraising activity, conducting a fundraising audit, writing objectives that are an appropriate response to that environment and proposing a fundraising mix to achieve them. The course will give you a firm grasp of how each key form of fundraising operates. The class will also cover key concepts such as segmentation, positioning, branding and the case for support. It will also teach you how to build a fundraising budget, schedule of activities and appropriate forms of monitoring and control.

We believe that the new course will offer candidates a truly exceptional grounding in the principles of fundraising and provide the knowledge and skills essential for a modern career in the profession.

How will I be assessed?

You need to complete a series of four work based written Assignments. To help you plan your studies the Assignment deadlines for this course are:

Certificate in Fundraising Online (start date 20 November 2019) deadlines:

  • Assignment 1: 19/02/2020
  • Assignment 2: 06/05/2020
  • Assignment 3: 22/07/2020
  • Assignment 4: 07/10/2020

Graduation ceremony, London (optional): 18 November 2021 (venue TBC)

What level of commitment is needed?

Successful online learning demands that students actively engage with their online course, their tutor and student group. From experience we have found that those students who regularly engage, by applying and testing their knowledge using the activities, case studies and the student discussion forum to connect with their peers, find the course more rewarding and are better prepared to complete their Assignments.

You are expected to study in your own time and complete four written Assignments which must be submitted on or before the deadlines given above. We recommend that students put aside at least six to eight hours per week for study, including the time required to complete the four Assignments. On average the length of time needed to complete the Certificate in Fundraising Online is approximately an academic year.

To ensure you are not placed at a disadvantage when studying for an IoF qualification you should have a good command of written and spoken English to complete assignments to the required standard.

You will need Internet access to participate in this course and enable you to register for the file sharing service which provides essential online course materials.

You will need to purchase the course textbook SargeantA. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London.The course textbook is not included in the fees.

Course Fees from 1st August 2019

£1,625 - IoF Individual members

£1,783* -  Non-individual members

Course fees include: Tutor costs, access to online course resources via our online learning platform (all students need Internet access throughout their studies) and an A4 hard copy folder with printed course materials.  You will need to purchase the course textbook Sargeant, A. and Jay, E. (2014) Fundraising Management: Analysis Planning and Practice (third edition), Routledge, London - it is not included within the course fee.

 The fee does NOT include accommodation if you need to travel for the teaching blocks.

* If you are not yet an individual IoF member your first year's membership is included with the non-member rate. You must hold a valid IoF Full individual membership while studying for a qualification. This gives access to range of benefits which should assist your studies and wider professional development.

Please note if you are a new member you will need to provide a reference to complete your membership application and our Membership team will get in touch with you to arrange this on receipt of your booking. You can visit our membership pages for more information.


Qualifications Booking Terms and Conditions 

Need further information?

If you would like further information please do not hesitate to contact the IoF Academy team on academy@institute-of-fundraising.org.uk or call us on 0207 840 1020.

IoF Student benefit - NUS Extra Card

As an IoF Individual member studying towards one of our professional qualifications* you have the opportunity to apply for an NUS Extra Card. More information can be found here.

We’re keen to ensure you are ready to undertake this qualification.  As a quick check can you answer 'yes' to the following questions before booking:

  • Do you meet the suggested level of experience for this qualification?
  • Can you commit to the self-directed study elements of the course for at least 6-8 hours a week until the end of your studies (approximately nine months)?
  • Do you have access to your organisation’s current materials (such as strategic plan, business plan, marketing materials and fundraising collateral)?
  • Have you read the requirements outlined in the course handbook and are confident that you can meet these?


Assuming you can answer 'yes' to all of the above, we look forward to welcoming you to the course!

Bookings close 6 November 2019.

Privacy Notice

The Institute of Fundraising (IoF) of Charter House, 13-15 Carteret Street, London SW1H 9DJ is the Controller.

When you sign up to an IoF qualification course, we use the information you provide to complete your booking/enrolment and to give you access to our secure online learning platform which is run by Blackboard this is in order for us to fulfil our contract with you for the course. Access is limited to Academy staff and qualification tutors. 

All the information attached to your online record (including assignments, grades and online discussions) will be archived after the course expires (within 24 months or as soon as all students from your cohort have completed their studies) to maintain a record of proof of qualification/course enrolment. Otherwise the third party provider will hold your access information for as long as the online course is available or until you ask us to withdraw your access.

We rely on legitimate interests to do the following:

We will keep archived courses and any personal data associated for six years for complaint/dispute resolution purposes. After this time we will keep your name, surname, membership/student number and name and date of qualification awarded for a maximum of 50 years to confirm your qualification awards and for fraud prevention purposes. 

We also share your data with relevant third parties (like the exam board) for quality assurance purposes.

We will use some of the information you provide in order to process your payment. In addition, the IoF will also maintain a record of your course registration for the following purposes:

1. To help us review the popularity of our online courses and improve our services (this may include being sent an email with a link to a survey about the course)

2. For budgeting and financial review

3. For follow-up feedback

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/

Further details and contact information

IoF Academy team
Email: academy@institute-of-fundraising.org.uk
Telephone: 020 7840 1020

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