Chilterns Major Donor Workshop

Chilterns Major Donor Workshop

Date: Monday 25th Feb 2019

Time: 9:30am - 4:30pm

Venue: Walton Lodge, Walton Street, Aylesbury, Buckinghamshire, HP21 7QY (satnav HP21 7TA)

The Institute of Fundraising, Chilterns Group is excited to partner with Mike Bartlett, Senior Consultant – High Level Giving, Money Tree Fundraising to bring you a major donor workshop! This event will be suitable for fundraisers of all levels, CEOs, trustees and organisations considering major donor fundraising as a future income stream. But act quickly, spaces are limited, book now!

When: 25th February, 9:30 - 16:30

Where: Walton Lodge, Walton Street, Aylesbury, Buckinghamshire, HP21 7QY (satnav HP21 7TA)



  1. To understand the process of major donor fundraising
  2. To manage expectations of major donor fundraising
  3. To consider ways to approach and cultivate donors
  4. To better communicate what your charity does to major donors
  5. To ensure organisational commitment to major donor fundraising
  6. To increase confidence in asking for larger gifts


Topics Covered:

  • Defining your cause for major donors
  • Defining high value donors
  • Models of major donor fundraising
  • Organisational readiness
  • Cultivation planning
  • Account managing donors
  • Making the all-important Ask
  • Overcoming objections
  • Closing


Outline Agenda:

  • Introductions & Objective setting
  • Theory: What is a major donor/organisational readiness/capacity/6 essentials
  • What are you asking for? Proposition development
  • How to manage and develop donors
  • Practicing conversations with donors
  • Practicing the Ask
  • Q & A and Close


About the speaker:

Mike is successful high-value fundraiser, having developed sustainable major donor programmes from scratch at a number of well-known and lesser known charities. Mike speaks regularly and blogs on the topic of practical major donor fundraising. He has trained over 200+ staff and trustees on making that all important ask.

Recent major donor clients include International Health Partners, Greenpeace, Centrepoint, Trees for Cities, CFAB, British Exploring Society, Sailors’ Society, London Air Ambulance, Sarcoma UK, Vision Aid Overseas and several hospices. In 2018 Mike Chaired the Institute of Fundraising Major Donor Conference in London.

Feedback for Mike’s previous training days:

“Mike combines huge professional knowledge of fundraising management and strategy, with on-the-ground fundraising skills in major donor fundraising.”

The great thing about Mike’s major donor approach is that he is able to adapt this fundraising stream to any size of charity and make it work for them. This is in stark contrast to many major donor fundraising courses.”

“Vital tool for anyone embarking or indeed already doing Major Donor fundraising.”


Further details and contact information

Emma & Pippa

Event website

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