Community Fundraising: Focus your efforts for maximum impact

Community Fundraising: Focus your efforts for maximum impact

Date: Friday 25th Oct 2019

Time: 9.00 am - 4.30 pm

Venue: Thames Valley Air Ambulance

Stokenchurch House

Oxford Road


HP14 3SX

Do you sometimes feel overwhelmed by the number of ways there are to proactively drive Community Fundraising income? Does it feel like some days don’t have enough hours? Or does the increasing income ambition your cause needs to deliver its mission, sometimes make you feel like you need a sit down?

When: 25 October 2019

Where: Thames Valley Air Ambulance, Stokenchurch, HP14 3SX


In this new course, you’ll learn where to focus your efforts for maximum impact in your regional or community fundraising role. Whether or not Community Fundraising is the sole focus of your job, you’ll learn how to build on your existing fundraising skills, and take a structured approach to proactively grow your income. It’s a journey through planning, pipelines and potential and is designed to help you focus where it matters most: people. We’ll also cover budgeting, and overcoming tricky challenges we all face in Community Fundraising roles. In this highly interactive day, you’ll work in teams, pairs and by yourself to put your learning into practice.

Learning Outcomes/Objectives:

  • To understand the priorities of community fundraising
  • To better budget and plan for the year ahead
  • To increase confidence in having tricky conversations with supporters
  • To ensure a proactive, business development approach to your community fundraising
  • To identify value and potential when working with supporters


About the Facilitator

Helen Trenchard is a Community Fundraising Specialist. After 12 years working in-house, she now supports a range of local, national and international charities to drive regional income growth through consultancy, training and interim management. Helen has worked across the fundraising mix, but her passion is regional relationship fundraising: harnessing the power of communities.

Helen spent a decade at Cancer Research UK, working across Race for Life, Volunteer Fundraising and the charity’s record-breaking £100 million capital appeal to help establish the Francis Crick Institute. After CRUK, she took on the role of Head of Hospice Fundraising Development at Sue Ryder, leading a multi-year income development programme to help ensure the future of care across the charity’s hospice network.

She is a member of the Institute of Fundraising, a mentor for the London and the South-East Group and a regular speaker at the Institute’s annual Fundraising Convention.


9.00am Event open for tea/coffee and introductions

9.30am Workshop starts

4.30pm Event close


We have one bursary place available with a 50% discount, discover who is eligible and how to apply here.

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