Corporate Partnerships Conference 2018
Date: Monday 14th May 2018
Town/City: London , United Kingdom
Location: London , United Kingdom
Venue: Holiday Inn - Bloomsbury
The perfect corporate partnership is a mutually beneficial arrangement: for the charity - funding, support and increased visibility; and for the sponsor - brand building, good PR and the chance to “make a difference.” In the current climate, this relationship has become increasingly important. But what is the secret to finding and nurturing that ‘perfect’ corporate partnership? How can your charity beat the competition?
Attend this year’s conference to find out! Full of examples of best practice, case studies from charities large and small, expert advice and tips on corporate fundraising for charities.
Whatever your cause, there will be a relevant business out there to help you realise your ambition.
09.30 Opening remarks from the Chair
Laurie Boult, Fundraising Director, Age UK
09.45 Breaking down barriers to winning new corporate partnerships
Do you feel held back by not having a visible brand, or corporate volunteering opportunities? Are you struggling to get internal buy-in for corporate partnerships? Do you want to move away from Charity of the Year, but are worried about hitting ambitious income targets? Do you have an amazing offering but can’t seem to get in front of the right people?
In this session, we will address the most common barriers to winning new corporate partnerships. You’ll go back to your desk tomorrow armed with practical tools to tackle your biggest barriers to success.
Laura Solomons, Senior New Business Manager, Anthony Nolan
10.15 Nurturing corporate partners - how to stop the relationship becoming stale
Theodora Children's Charity has been sending its Giggle Doctors to visit children in hospitals across England for 24 years. Over this time it has managed to secure a small number of Corporate partners who have remained very loyal to the cause. As a small charity (~£500k) with limited resources, keeping those relationships fresh and the staff at those organisations engaged, is an ongoing challenge. We do not have services that a company can come and volunteer at so what is our approach to employee engagement?
Come and hear some tips and techniques as to how Theodora Children's Charity has faced the challenge of corporate partner fatigue and how it has gone about growing some of these relationships.
Emily Sword, Chief Executive, Theodora Children’s Charity
10.50 Building more impactful Corporate-Charity partnerships
NPC recently launched a report, arguing that corporate charity partnerships need to radically change the way they do things, in order to make partnerships less about PR and more about making a positive impact on society.
In this session, Angela will look at what can be done to achieve this. Among the areas focused on, will be the importance of equality in a partnership, how to pool resources and collaborate with other charities and how to make impact reporting more of a two-way approach.
Angela Kail, Head of Funders, NPC
11.30 Coffee and networking
11.50 Working together to make a difference
Bethany Christian Trust has been working to end homelessness in Scotland for the past 35 years. Throughout this time, working in partnership with others has enabled amazing stories of transformation to become a reality.
Over 300 corporate volunteers get on board each year and help work towards this goal and make all the difference. One of the corporate successes has been a three year partnership with Craigie’s Farm.
Come and hear the story of how a Farm and a National Homeless Charity are working together and making a difference. Thinking about 3 key questions:
- How do you know which company is the right partner for you?
- How do you figure out what to focus the partnership on?
- How do you measure success within the partnership?
Shirley Berry, Group Head of Community Support, Bethany Trust
13.20 Employee engagement – the key to success
Employee engagement is fundamental to the success of COTY partnerships. In this session, you will learn how Iceland Foods Charitable Foundation and Alzheimer’s Society worked together to creatively communicate with Iceland’s colleagues, incentivising them to become involved with the partnership. Unprecedented levels of staff engagement led to 2017 being the most successful Charity Week ever, raising over £500,000.
Victoria Coltman, Senior Corporate Account Manager, Alzheimer's Society
Lucy Polling, Corporate Account Executive, Alzheimer's Society
14.00 Banking on innovation
How can a small charity collaborate with a large corporate partner to inspire employees and incubate innovative ideas?
This session will explore the key learnings Hope and Homes for Children gained from their recent two-year partnership with Deutsche Bank, with a focus on the value of impact reporting and the innovative and meaningful engagement opportunities offered through the partnership.
With over £2.1 million raised in total, Deutsche Bank and its employees supported Hope and Homes for Children's work through challenge events, volunteering, and donating a day's salary in the Bank's annual fundraising campaign, 'One Day.’ Employees competed, quizzed and danced at more than 110 events, and covered more than 30,000km by hiking, cycling, and running in a range of challenges from Mount Kilimanjaro to the coastline of Scotland. In the final months of the partnership, their End the Silence campaign, supported by YouTube and the Department for International Development's UK Aid Match, and championed by dedicated supporters within Deutsche Bank, exceeded all expectations, raising £5.8 million in total. In addition to fundraising, employees across their 8,000 strong UK workforce also generously offered their skills and expertise.
Amy Harris, Corporate Social Responsibility Manager - Enterprise, Deutsche Bank
Krysia Kozniewska, Charities and Fundraising Manager, Deutsche Bank
Sophie Wittenberg, Senior Major Partnerships Manager, Hope and Homes for Children
14.40 Coffee and networking
15.00 Meet the Corporates panel discussion
Your chance to hear from some of the top corporates in the country, as they discuss their vision, strategy and what they look for in a partnership. Come prepared to have your burning questions answered!
Suzanne Westlake, Head of Corporate Responsibility and Corporate Affairs, Ocado
Graham Precey,Head of Corporate Responsibility and Ethics, Legal and General
Ian Duffy, Head of UK communications and community development, BP
Kate Butchart, Head of Corporate Citizenship EMEA, Credit Suisse
16.00 A different kind of partnership
Earlier this year, Cancer Research UK, the British Heart Foundation and Diabetes UK, announced a ground-breaking five-year partnership with the retail giant Tesco. The partnership, called ‘Little Helps for Healthier Living’, aims to encourage sustainable, measurable changes in the behaviour of Tesco colleagues and customers, and healthier lifestyle choices that could help lower the risk of cancer, Type 2 diabetes, and heart and circulatory disease. End the day at this unmissable session, to hear from the three charities about the journey so far and their shared vision for the future: to make a difference to the health of the nation.
Sophie Langham, Head of Corporate Partnerships, Cancer Research UK
Will MacLeod, Head of Philanthropy & Partnerships, Diabetes UK
Bianca O'Donnell, Head of Corporate Partnerships, British Heart Foundation
Lindsey Crompton, Head of Health Campaigns, Tesco
16.45 Closing remarks from the Chair
Laurie Boult, Fundraising Director, Age UK
IoF Individual member or those working at an IoF Organisational member: £210
Never been an IoF member? Are you working for a charity/not-for-profit organisation?
- Book the conference AND get a year’s Individual membership benefits: £300
- Or book the conference only at the not-for-profit rate: £305
Corporate/commercial conference rate: £435
Small charity rate (under £500,000 annual turnover) - £80. To secure your small charity rate please email email@example.com with your charity number
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